Deze samenvatting bevat alle stof voor het vak Marketing en Persuasieve Communicatie. Alle artikelen en het boek zijn samengevat. Daarbovenop zijn van de besproken modellen afbeeldingen toegevoegd net zoals van andere eventuele belangrijke figuren.

Grade Achieved: 8! Comprehensive Rolex logbook covering the topics Experience Marketing, Neuromarketing, Types of Learning, Decision Making Process, Attitude Theory, Behavioral Change (including models), Perceptual Processes (gestalt psychology), Perceived Risk, Reference Groups, WOM, Values and Culutre

Alle rijtjes van het vak Theories of marketing onder elkaar en uitgewerkt. Links tussen verschillende theorieën, similarities and differences. Uitleg modellen.

Marketing concepts and models per chapter in one overview

Samenvatting van het boek Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow - Donald Baack - Eighth Edition Hoofdstukken 1 t/m 15 (m.u.v Hoofstuk 14) - Voorbeelden van modellen en figuren. - Aan het eind van elk hoofdstuk de key words. - Begrippen en definities genoemd. ---------------------------------------------------------------------------------------------------------------------------------- Summary of the book Integrated Advertising, Promotion, and Mark...

Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...

The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.

This is a clear summary of the subject 'Business ABroad' in year 1 of IBL's education at the HAN. The study material included 3 books: Summary Business ABroad Book 1: "111 Management Models" (Dutch) Book 2: "Export, a practical guide" Book 3: "Global Marketing" - Svend Hollensen

Complete samenvatting van het boek: Integrated Advertising, Promotion, and Marketing Communications. Uitgebreid met modellen, figure, begrippen en definities.

Notes of Chapters 1, 3, 8, 19 & 20 Principles of Marketing - Kotler. With models and examples. The document contains Dutch and English parts.